Author Archive for Efficio Academics

Effició is an entrepreneurship education company. Our education is for executives (CEO, CFO, COO, and Founders of small to medium sized businesses) who are ready to participate in advanced educational experiences including executive level learning, masterminding and execution of visionary business initiatives.

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Achieving Your Vision With CEO Level Goals

Achieving Your Vision With CEO Level Goals

February 10, 20170 Comments

Have you answered this question yet: “When you get to where you are going, where will you be?” Are you engaged in this month’s challenge?  If not, you can check out the details here.  This month is about getting focused on your Transmogrification Goal.  Yes, it’s all about vision.  I’m sure you’ve heard this a […]

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February: Confirming Your Transmogrification Goal

February: Confirming Your Transmogrification Goal

February 1, 20170 Comments

Get Transmogrified! Goal: Confirm Your Transmogrification Goal Anyone can start a small business, but to be one of those businesses that succeeds and continues to flourish isn’t so easy. As a small business owner, it’s essential that you establish a vision for your business in order to understand where your business is headed. Another way […]

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Learn How to Positively Manipulate

Learn How to Positively Manipulate

January 12, 20170 Comments

TRANSMOGRIFICATION NOTE #1:  In business the goal is to have things go your way no matter the situation, but how do you always get what you want? Begin utilizing the power of positive manipulation. Positive manipulation involves being authoritative in your ideas and exuding extreme confidence in your business. Therefore, you must manage your business […]

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Own Up!

Own Up!

January 5, 20170 Comments

It’s time to…Own Up It’s mid January and we must continue your journey of creating your OWN UP (OU for short) list.  Have you completed it?  If not, what’s holding you up? Let me give you a little more reality and CORE motivation to complete this first challenge…here’s the story… Years ago, I really thought […]

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January:  Preparing for Transmogrification

January: Preparing for Transmogrification

January 3, 20171 Comment

Get Transmogrified! Goal:  Understand and Prepare for the Transmogrification Process This month’s challenge is about introducing you to Transmogrification.  When you talk about transmogrifying it begins with YOU, in order to correct and enhance the not so perfect and good within you.  It’s about following your good mind, trusting in yourself, and not looking to […]

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Utilize the Power of Positive Manipulation

Utilize the Power of Positive Manipulation

August 7, 20160 Comments

In business the goal is to have things go your way no matter the situation, but how do you always get what you want? Begin utilizing the power of positive manipulation. Positive manipulation involves being authoritative in your ideas and exuding extreme confidence in your business. Therefore, you must manage your business encounters in a […]

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Ask Effició:  I hate my customers, help me!

Ask Effició: I hate my customers, help me!

August 5, 20160 Comments

Question:   I hate my customers, help me!  I know this is harsh but I really need to focus on getting customers I want vs. just hustling for the next dollar.  I’m lost and not sure how to upgrade my customer base. **Have a business question?  Submit your question. Sherese Answer:  Wow!  What a question.  I […]

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Ask Effició: I’m having trouble starting a project, please help!

Ask Effició: I’m having trouble starting a project, please help!

July 9, 20160 Comments

Question:  I’m having trouble starting a project that I’ve been planning for some time.  I have everything I need but just can’t seem to get going – please help! **Have a business question?  Submit your question. Sherese Answer:   You’re probably overwhelmed and just need to get started.  Let’s review project management first: Small Business Project […]

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4 Things Your Prospects Must Have to Become Your Customer

4 Things Your Prospects Must Have to Become Your Customer

June 23, 20160 Comments

It is important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you are going to completely miss the mark. The term target market is used because that specific market is the “bull’s eye” at which you aim all […]

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Three Common Reasons Your Small Business is Cash Poor

Three Common Reasons Your Small Business is Cash Poor

May 15, 20160 Comments

I’ve learned a lot about cash flow over the years and today’s article should shed some light on why the cash may not be coming in as quickly as you would like. Reason Number One:  You have great solutions that people need but they’re not what people want.   The key ingredient for building and […]

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