Author Archive for Efficio Academics

Effició is an entrepreneurship education company. Our education is for executives (CEO, CFO, COO, and Founders of small to medium sized businesses) who are ready to participate in advanced educational experiences including executive level learning, masterminding and execution of visionary business initiatives.

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4 Things Your Prospects Must Have to Become Your Customer

4 Things Your Prospects Must Have to Become Your Customer

June 23, 20160 Comments

It is important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you are going to completely miss the mark. The term target market is used because that specific market is the “bull’s eye” at which you aim all […]

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Three Common Reasons Your Small Business is Cash Poor

Three Common Reasons Your Small Business is Cash Poor

May 15, 20160 Comments

I’ve learned a lot about cash flow over the years and today’s article should shed some light on why the cash may not be coming in as quickly as you would like. Reason Number One:  You have great solutions that people need but they’re not what people want.   The key ingredient for building and […]

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Ask Effició: How to Set Personal Brand Goals

Ask Effició: How to Set Personal Brand Goals

May 10, 20160 Comments

Question: I’m having trouble organizing my brand goals. I have everything I need but just can’t seem to get going – please help! **Have a business question?  Submit your question. Sherese Answer: You’re probably overwhelmed and just need to get started. Let’s review a few things first: Personal Brand Management is the discipline of planning, […]

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Technology Consultants Are Still Necessary

Technology Consultants Are Still Necessary

April 22, 20160 Comments

In today’s society, we are more connected than ever. We have all kinds of technological devices – Smartphones, Tablets, Laptops, Desktops, All-in One’s, etc.  Along with all these devices comes a lot of confusion on what is best. The challenge is, as a small business owner, how do you know what to purchase; especially when […]

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The Ultimate 90-Day Ramp Up Plan for Employees of Small Businesses

The Ultimate 90-Day Ramp Up Plan for Employees of Small Businesses

April 10, 20160 Comments

Are you currently working for a small business or entrepreneur?  If so, this article is for you! In the last few years, small businesses have become more attractive to those seeking careers.  This weeks article is for those of you who have secured a position with a small business (250 employees or less) and need […]

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Top Five Warning Signs of Entrepreneurship Career Complacency

Top Five Warning Signs of Entrepreneurship Career Complacency

February 26, 20160 Comments

Are you comfortable with your entrepreneurial career and business venture? Too comfortable, perhaps?  Being comfortable is not a bad thing, but getting to a point of complacency, the ‘safe’ zone, can be your biggest trap. When you spend a lot of time avoiding work or you start getting bored, you may need a strategic jolt […]

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Keep Your Small Business Processes Simple

Keep Your Small Business Processes Simple

February 23, 20160 Comments

A lot of big business gets process wrong but small businesses have a great opportunity to get it right. When you think of process, your first thought might be “no more procedures!” But in a small business you should think “bring it on!” Process offers many ways to measure progress when used correctly.  They should […]

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Get Clients First Then Write Your Plan

Get Clients First Then Write Your Plan

December 15, 20150 Comments

If you think the first thing you need to do to start a business is write a business plan, you’re wrong.  Writing a business plan right off the bat involves long hours of detailing your business strategies and sales forecasting even though you’re not sure what you’re doing, and trying to justify a need for […]

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Day to Day Tasks Must Be Delegated to Your Team

Day to Day Tasks Must Be Delegated to Your Team

July 31, 20150 Comments

This article brings up a lot of scenarios with my advanced level clients. Yes, advanced level. After a certain number of years as the “do it all” Entrepreneur, you can miss important warning signs that can prevent burn out, overload and possibly “going out of business.” Warning signs that it’s time to build a team […]

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How to Generate Cash Quickly

How to Generate Cash Quickly

July 7, 20150 Comments

Let’s just jump right into it! 1. Start your ‘stay in touch’ campaign. If you have built a list of contacts, take the time to organize that list into categories; one for prospects, one for business colleagues and one for potential alliance partners. Let’s start with prospects. Create a schedule to call at least five […]

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