Author Archive for Sherese Duncan

Duncan has owned and operated Efficio, Inc., a business education company for over 20 years. As the visionary leader of Efficio, Inc., Duncan is spearheading a global initiative to help entrepreneurs build successful business enterprises. In addition, over the last seven years, Duncan’s expertise extends to seven additional viable businesses including dimage, an image consulting firm, Efficio Radio Network, a small business talk Internet Radio Station, Efficio's Business Institute, an online school for entrepreneurial credentials, Tactical Growth, a strategic marketing firm for small business owners and For Educators, an organization dedicated to serving higher education institutions with entrepreneurial curriculum, marketing support and program development.

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Invest in Influence Not Friendships

Invest in Influence Not Friendships

May 5, 20180 Comments

As the CEO or Founder, networking is about investing in those people who have influence, and credibility and can pass on those credentials to you.  They are equipped to open otherwise unapproachable doors rather than just providing you with a referral. Here are four areas to think about when investing in influence as the CEO or […]

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Invest in a Transmogrifyer

Invest in a Transmogrifyer

January 6, 20180 Comments

My belief, and the brand of Effició, is that in order to become profitable and realize your ultimate business and personal vision with entrepreneurship — you have to get to the CORE of your business and build from that. Not everyone can help you do that and not everyone wants to get to the CORE. […]

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My Vision Was Blurry!!

My Vision Was Blurry!!

January 1, 20180 Comments

I’ve shared this story with many and it never gets old. It was fall 2005… A couple of months ago I woke up and was unable to see!  My vision was blurry, even with my glasses on.  I thought I was dying.  So many things went through my head – diabetes, glaucoma, or who knows […]

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Confession of a Small Business Addict

Confession of a Small Business Addict

December 28, 20170 Comments

Here’s how I first discovered I was addicted to my business… In my third year of business during the Fall, it was 3am in the morning and I suddenly woke up. I sat up straight and said, “OMG, I forgot to send out an email to the training coordinator for a presentation I’m presenting next […]

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Are you focused, fully engaged and ready to finish?

Are you focused, fully engaged and ready to finish?

December 14, 20172 Comments

Think about what you really want once you’ve achieved success.  Now that you’ve worked a little on your CEO goals,  here are seven areas to review and answer questions with your team to have a complete picture of where your business is headed: 1.  Define success for you and your business. Successful businesses get what […]

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Sharing All That I Know to be True

Sharing All That I Know to be True

December 10, 20170 Comments

Are You Ready to Get Transmogrified! With Me!! I am very excited that you’re here! I’ve been waiting (without knowing it) for over 18 years to share my personal stories and life long passions that has allowed me to become the person I love and the entrepreneur I respect. This is the beginning of my […]

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50% Will Finish and 50% Will Drop Out

50% Will Finish and 50% Will Drop Out

July 11, 20170 Comments

50% of you will finish.  But we want all of you to succeed. Most people who choose entrepreneurship as their career do not realize what it really takes to build a successful business.  I’m not talking about new entrepreneurs; I’m talking to those of you already in business.  50% of you will finish and 50% […]

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Be An Architect of Business Innovation and Growth

Be An Architect of Business Innovation and Growth

July 6, 20170 Comments

If you are developing innovative strategies to grow your business, you have to make smart deals, take calculated risks and seek strategic opportunities across international borders. There is a distinct difference between those entrepreneurs who are business owners and those who are valued innovators. To put it simply, to be an architect of innovation and growth and to […]

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Speak Your Customers’ Language: Economics, Knowledge, & Support

Speak Your Customers’ Language: Economics, Knowledge, & Support

June 28, 20170 Comments

“Customers don’t buy products they buy an experience (benefits included).” To keep your customers coming back for more, you have to learn the language of your target market.  Always begin with the tried and true, “What’s in it for me?” Next, add the economics, knowledge, and support to keep them happy and satisfied: 1. Economic […]

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Five Ways to Be More Intelligent

Five Ways to Be More Intelligent

March 24, 20170 Comments

Business Intelligence is about confirming what you know with results, history, research, and testing. Here are 5 ways to be more intelligent: 1. Know What You Don’t Know We spend too much time on perfecting what we already know. Your best time is spent learning new things and in the process understanding what you don’t […]

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