News, Articles, Reports, and Commentary

Transmogrification Note #8: Become a Savvy Intelligent Street Smart CEO

Transmogrification Note #8: Become a Savvy Intelligent Street Smart CEO

August 10, 20170 Comments

TRANSMOGRIFICATION NOTE #8: Ask yourself this question: Are you (CEO/Owner) truly giving your best? I’m challenging you to ask yourself this question because of recent encounters with outside resources that consider me their client. I have had the hardest time getting my expectations met as a customer. It has truly made me examine how I […]

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August: Get Business Intelligent

August: Get Business Intelligent

August 1, 20170 Comments

It’s not enough to be smart — you have to be intelligent! Intelligence is the ability to acquire and apply knowledge and skills.  The ability to reason, plan, solve problems, think abstractly, comprehend complex ideas, learn quickly and learn from experience. It is not merely book learning, a narrow academic skill, or test-taking smarts. Rather, […]

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Transmogrification Note #7: Are You Hyping Your Fluff or Selling Your Stuff?

Transmogrification Note #7: Are You Hyping Your Fluff or Selling Your Stuff?

July 20, 20170 Comments

TRANSMOGRIFICATION NOTE #7: My new business motto – Do not believe the hype!  Why?  Here is the story… Years ago I read a fantastic book about business and had an opportunity to hear the author speak a couple of months after finishing the book.  I was so excited and could not wait to talk to […]

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Conversation Wednesdays with Efficio

Conversation Wednesdays with Efficio

July 19, 20170 Comments

Effició’s Conversation Café Returns August 2!! It’s a FACT the long and goal directed weeks of conversations are necessary as well as beneficial for your entrepreneurial success!! Often, it is a task to just get out of bed on Monday morning. It’s a normal feeling. With Efficio and our MID WEEK CONVERSATIONS you will surely be motivated […]

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50% Will Finish and 50% Will Drop Out

50% Will Finish and 50% Will Drop Out

July 11, 20170 Comments

50% of you will finish.  But we want all of you to succeed. Most people who choose entrepreneurship as their career do not realize what it really takes to build a successful business.  I’m not talking about new entrepreneurs; I’m talking to those of you already in business.  50% of you will finish and 50% […]

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Be An Architect of Business Innovation and Growth

Be An Architect of Business Innovation and Growth

July 6, 20170 Comments

If you are developing innovative strategies to grow your business, you have to make smart deals, take calculated risks and seek strategic opportunities across international borders. There is a distinct difference between those entrepreneurs who are business owners and those who are valued innovators. To put it simply, to be an architect of innovation and growth and to […]

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July: Transmogrify Your Skills!

July: Transmogrify Your Skills!

July 1, 20170 Comments

Last month we mentioned that Full Transmogrification is about taking control of your direction in all areas of your professional development.  Now that you’re working on your street smarts, let’s work on those skills that allow you to create income at any time in any endeavor within any industry! Entrepreneurial development and learning is nothing without […]

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Networking Is For Influence and Power Not Friendships

Networking Is For Influence and Power Not Friendships

June 30, 20170 Comments

As the CEO or Founder, networking is about meeting those people who have influence, power and credibility and can pass on those credentials to you.  They are equipped to open otherwise unapproachable doors rather than just providing you with a referral. Here are four areas to think about when building profitable strategic connections as the CEO […]

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Speak Your Customers’ Language: Economics, Knowledge, & Support

Speak Your Customers’ Language: Economics, Knowledge, & Support

June 28, 20170 Comments

“Customers don’t buy products they buy an experience (benefits included).” To keep your customers coming back for more, you have to learn the language of your target market.  Always begin with the tried and true, “What’s in it for me?” Next, add the economics, knowledge, and support to keep them happy and satisfied: 1. Economic […]

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Essence of Effició #9:  Our LEARN Methodology

Essence of Effició #9: Our LEARN Methodology

June 24, 20170 Comments

This month in “Essence of Effició” we are featuring our LEARN Methodology With a strong focus on experiential learning and authentic assessment, and our “LEARN” methodology, your entrepreneur continuing education program provides real world skills, tools, and experiences needed to become successful entrepreneurs. We accomplish this by embracing experiential learning by incorporating exercises and activities […]

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