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Ask Effició:  I’m bringing in money, why do I need to build the infrastructure?

Ask Effició: I’m bringing in money, why do I need to build the infrastructure?

August 17, 20180 Comments

Question:  I’m bringing in money, why do I need to build the infrastructure? **Have a business question?  Submit your question. Sherese Answer:   Honestly, if you’re asking this question you may not be financially secure in your business.  All successful entrepreneurs implement, improve and adapt their infrastructures throughout the life of their business.  If you’ve […]

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CEO CORE Series: Why Get to the CORE

CEO CORE Series: Why Get to the CORE

August 14, 20180 Comments

Define What It Means to Get to the CORE of YOUR Business The first thing I ask new entrepreneurial students is, “Have you checked out the dirt you’ve built your strategy on top of?” They look at me strange but the more we talk and the more they begin to experience the CORE, they began […]

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The Top Five List: Owning a Business

The Top Five List: Owning a Business

August 6, 20180 Comments

Just thinking about everything you didn’t accomplish and everything you need to accomplish can really put you in a funk.  To help, I always keep this list handy and I wanted to share it with you. There are dozens of reasons why most people should own a business but these are my top five; if […]

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EXCAVATION Tutorial Month 1: Trim the Business Fat and Get Operationally Lean

EXCAVATION Tutorial Month 1: Trim the Business Fat and Get Operationally Lean

August 1, 20180 Comments

EXCAVATION = Trim the Fat, Get Lean and Get to the CORE! Trimming the Business Fat and Getting Operationally Lean will clear a strategic path to wealth, profits, income, cash, and ultimately your Red Diamond! Small Business…the biggest conundrum of them all!! Did you know that the biggest conundrum entrepreneurs face is the fact that […]

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Achieving Your Vision With CEO Level Goals

Achieving Your Vision With CEO Level Goals

June 20, 20180 Comments

Have you answered this question yet: “When you get to where you are going, where will you be?” Think about it…if you do not know where you are going then you will end up somewhere else. For those of you who are ready to really work through this question, you can begin by setting the […]

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Invest in Influence Not Friendships

Invest in Influence Not Friendships

May 5, 20180 Comments

As the CEO or Founder, networking is about investing in those people who have influence, and credibility and can pass on those credentials to you.  They are equipped to open otherwise unapproachable doors rather than just providing you with a referral. Here are four areas to think about when investing in influence as the CEO or […]

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Make a Power Shift

Make a Power Shift

April 5, 20180 Comments

Yes, your mind is a terrible thing to waste and you have to get your mind in shape in order to embrace the power within and to grasp the power outside.  Making a Power Shift is all about you and how you act professionally.  This is an advanced level of thinking and doing – we […]

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Invest in a Strategic Partner

Invest in a Strategic Partner

March 5, 20180 Comments

It would not take a lot of energy to look around and find all kinds of information on small business help, small business resources, small businesses coaches and the solutions those people can actually do to help improve your small business. What is a “strategic partner”? A strategic partner is a “trusted resource,” that will […]

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Invest In Your Mind

Invest In Your Mind

February 5, 20180 Comments

Over the last 20 years, we have discussed… Transmogrification Systems Infrastructure Processes Strategy The Street Perspective There Is No Box Now it is time to move beyond where you are today – it is time to reach higher! At some point, you have to take what you have learned, read, studied, and implemented to a […]

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The Emotional Roller Coaster

The Emotional Roller Coaster

January 12, 20180 Comments

When you visualize a roller coaster, it goes up and down and around again and again.  Your emotions related to your business can do the same thing.  It’s time to get off the emotional roller coaster by recognizing when your emotions get the best of you and learn how to get over yourself. To help […]

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