News, Articles, Reports, and Commentary

Lorrie Morgan-Ferrero: Writing Copy to Generate Cash

Lorrie Morgan-Ferrero: Writing Copy to Generate Cash

September 3, 20130 Comments

REWIND: From the Real Women Archives. Sherese Duncan and Lorrie Morgan-Ferrero discuss how to create Red Hot Copy!  There is no other skill directly responsible for bringing more money into your business than copy-writing. Period.  Clear, concise, and credible writing is an essential element of any successful business communication, from ad copy to Web page […]

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Five Leadership Mistakes to Avoid

Five Leadership Mistakes to Avoid

August 14, 20130 Comments

Over the past three years, I have been working on building the Effició team and it has been tough.  The hardest part is learning how to lead your team to success.  Here are five leadership mistakes you need to avoid: Favoring the interest of yourself over the interest of the needs of the business and the […]

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Leroy Campbell:  Your Work Will Tell You Where to Go

Leroy Campbell: Your Work Will Tell You Where to Go

August 13, 20130 Comments

REWIND: From the Real Women Archives. Leroy Campbell and Sherese Duncan discuss the visual aspects of your business from an artist’s point of view.  What does this have to do with business?  It’s about shooting for something; we call it your vision.  But sometimes that vision is cloudy and you have to visualize what you […]

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Why Isn’t My Website Making Any Money?

Why Isn’t My Website Making Any Money?

June 5, 20130 Comments

Featured Educational Media Programming from Effició Radio Network REWIND: From the Real Women Archives. Join Sherese as she talks with Michele PW about 10 easy steps to make your website go Ka-Ching! Business owners who have spent thousands of dollars or hundreds of hours (or both) putting up a Web site only to find it doesn´t […]

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Dixie Speck:  Landscape to Escape

Dixie Speck: Landscape to Escape

June 1, 20130 Comments

REWIND: From the Real Women Archives. Sherese and Dixie Speck of Solterra Landscape discuss the landscaping business and how entrepreneurs can use the techniques of landscaping to get away from it all!  Very interesting interview. Solterra was established in 2004 to provide high-end landscaping services for residential properties, HOA-managed properties, and private schools.  They provide […]

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Missy DePew:  Social Networking for Mompreneurs

Missy DePew: Social Networking for Mompreneurs

May 1, 20130 Comments

REWIND: From the Real Women Archives. Sherese and Missy DePew of MomMe TV discuss social networking online, especially for mompreneurs.  (This show aired May of 2007 – very interesting to hear the details of social media as it was coming on the scene six years ago!) Missy DePew is an entrepreneur, a lover of creating […]

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Tracey Moore:  Finding Ways to Be Innovative

Tracey Moore: Finding Ways to Be Innovative

April 1, 20131 Comment

REWIND: From the Real Women Archives. Finding Ways to Be Innovative While Earning Money – Sherese talks with Tracey Moore, who is known within the entertainment industry as one of the stronger forces behind acting hopefuls through her role as celebrated acting coach and director.  Tracey shares some innovative ways she earned money while studying […]

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Janet Attard:  How to Use Information Sources on the Web

Janet Attard: How to Use Information Sources on the Web

February 1, 20130 Comments

REWIND: From the Real Women Archives. How to Use Information Sources on the Web – Sherese talks with Janet Attard of BusinessKnowHow.com about how to utilize information sources on the web.  This was recorded years ago but some of the techniques shared still hold true today. Janet is the author of two widely praised books […]

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Sam Horn:  Position Your Business As One-of-a-Kind

Sam Horn: Position Your Business As One-of-a-Kind

January 1, 20130 Comments

REWIND: From the Real Women Archives. To help us be one-of-a kind, Sherese Duncan speaks with Sam Horn to talk about the concepts in her book “POP! Stand Out in Any Crowd, to learn how to position your company as one-of-a-kind vs one-of-many. Listen to the interview: To access brand new interviews and live conversations […]

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Lisa Price:  Defining Success and Achieving It!

Lisa Price: Defining Success and Achieving It!

November 1, 20120 Comments

REWIND: From the Real Women Archives. Lisa Price speaks with Sherese Duncan wisely and insight-fully about the ways of life and the challenges and obstacles one must overcome to be successful. Lisa Price’s journey begins in her kitchen. It was there in the early ’90s that she began mixing fragrances and selling them out of […]

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