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Ask Effició: Sherese, what is a Visionary?

Ask Effició: Sherese, what is a Visionary?

January 9, 20140 Comments

Question:   Sherese, what is a Visionary?  You mention this a lot in some of your Teleseminars.  Can you clarify and share the steps I need to take to get on the Visionary track. **Have a business question?  Submit your question. Sherese Answer:  There are four major roles you will play in your business and there […]

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The CORE Diaries™ Reality Show…

January 1, 20140 Comments

This is very exciting.  A seven year project has finally come to fruition! Efficio’s The CORE Diaries…live through their journeys; learn about yourself.™ We are highlighting the process of Getting to the CORE of Business with Efficio.  This show will feature savvy entrepreneurs recording their progress as they travel to the CORE of their business […]

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Ask Effició:  Do you have any suggestions regarding a customer relationship management or database management system?

Ask Effició: Do you have any suggestions regarding a customer relationship management or database management system?

December 1, 20130 Comments

Question:  Do you have any suggestions regarding a customer relationship management  or database management system? I do realize you need some form of management to keep up with clients and your correspondence with them.  I understand that MS Outlook with Business Manager is good and I’ve heard about Gold Mine and Constant Contact.  And then […]

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Ask Effició:  I dread doing research, where should I start?

Ask Effició: I dread doing research, where should I start?

November 9, 20130 Comments

Question:  I dread doing research and I know it’s time to do a major research project to ensure my new product sells.  Where should I start? **Have a business question?  Submit your question. Team Effició:  Depending on what you’re researching will determine the right resources to begin with, but a great place that we all […]

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Vanessa Lowry:  Maximizing Your Referral Program with Note-working

Vanessa Lowry: Maximizing Your Referral Program with Note-working

October 1, 20130 Comments

REWIND: From the Real Women Archives. As entrepreneurs, we must be in control of standard business practices or our business standards will be lowered.  Sherese Duncan and Vanessa Lowry of Profits in Progress (business has changed since the time of this interview) discuss how to maximize your referrals with note-working. As the past owner of […]

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Ask Effició:  How can I get a hold on our business; we are at a crossroads and I’m not sure where to start?

Ask Effició: How can I get a hold on our business; we are at a crossroads and I’m not sure where to start?

September 28, 20130 Comments

Getting to the CORE of Business Hotline Business Question:  “How can I get a hold on our business; we are at a crossroads and I’m not sure where to start?  I’m only a two year old business. This is the question I got from a GTCB Hotline Caller.  After talking a little more about the […]

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Lorrie Morgan-Ferrero: Writing Copy to Generate Cash

Lorrie Morgan-Ferrero: Writing Copy to Generate Cash

September 3, 20130 Comments

REWIND: From the Real Women Archives. Sherese Duncan and Lorrie Morgan-Ferrero discuss how to create Red Hot Copy!  There is no other skill directly responsible for bringing more money into your business than copy-writing. Period.  Clear, concise, and credible writing is an essential element of any successful business communication, from ad copy to Web page […]

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Five Leadership Mistakes to Avoid

Five Leadership Mistakes to Avoid

August 14, 20130 Comments

Over the past three years, I have been working on building the Effició team and it has been tough.  The hardest part is learning how to lead your team to success.  Here are five leadership mistakes you need to avoid: Favoring the interest of yourself over the interest of the needs of the business and the […]

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Leroy Campbell:  Your Work Will Tell You Where to Go

Leroy Campbell: Your Work Will Tell You Where to Go

August 13, 20130 Comments

REWIND: From the Real Women Archives. Leroy Campbell and Sherese Duncan discuss the visual aspects of your business from an artist’s point of view.  What does this have to do with business?  It’s about shooting for something; we call it your vision.  But sometimes that vision is cloudy and you have to visualize what you […]

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Why Isn’t My Website Making Any Money?

Why Isn’t My Website Making Any Money?

June 5, 20130 Comments

Featured Educational Media Programming from Effició Radio Network REWIND: From the Real Women Archives. Join Sherese as she talks with Michele PW about 10 easy steps to make your website go Ka-Ching! Business owners who have spent thousands of dollars or hundreds of hours (or both) putting up a Web site only to find it doesn´t […]

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