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Pilar Long Interview on The CORE Diaries™ with Sherese Duncan

February 12, 20141 Comment

Pilar has a very interesting background, learn some of the obstacles she needs to overcome. _____ The premise behind the The CORE Diaries™ online reality series is to show real entrepreneurs participating and documenting their path to their red diamond business. We want to share their story, explosions – wrong turns – success – triumphs, […]

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The CORE Diaries™ Cast Members Share Juicy Details!

February 11, 20140 Comments

Meet the full cast, hear the gossip about Sherese (the drill sergeant) and learn what they think about participating in the CORE Diaries. _____ The premise behind the The CORE Diaries™ online reality series is to show real entrepreneurs participating and documenting their path to their red diamond business. We want to share their story, […]

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Top 10 BIG Mistakes Entrepreneurs Make

Top 10 BIG Mistakes Entrepreneurs Make

January 10, 20140 Comments

I’ve made my share of mistakes and will probably continue to do so.  The difference is that I take the time to analyze and accept the fact that instant gratification (quick money) produces business headaches later most of the time. Here’s a summary of 10 BIG mistakes I’ve seen over the years: 1.  Bartering for […]

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Ask Effició: Sherese, what is a Visionary?

Ask Effició: Sherese, what is a Visionary?

January 9, 20140 Comments

Question:   Sherese, what is a Visionary?  You mention this a lot in some of your Teleseminars.  Can you clarify and share the steps I need to take to get on the Visionary track. **Have a business question?  Submit your question. Sherese Answer:  There are four major roles you will play in your business and there […]

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The CORE Diaries™ Reality Show…

January 1, 20140 Comments

This is very exciting.  A seven year project has finally come to fruition! Efficio’s The CORE Diaries…live through their journeys; learn about yourself.™ We are highlighting the process of Getting to the CORE of Business with Efficio.  This show will feature savvy entrepreneurs recording their progress as they travel to the CORE of their business […]

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Ask Effició:  Do you have any suggestions regarding a customer relationship management or database management system?

Ask Effició: Do you have any suggestions regarding a customer relationship management or database management system?

December 1, 20130 Comments

Question:  Do you have any suggestions regarding a customer relationship management  or database management system? I do realize you need some form of management to keep up with clients and your correspondence with them.  I understand that MS Outlook with Business Manager is good and I’ve heard about Gold Mine and Constant Contact.  And then […]

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Ask Effició:  I dread doing research, where should I start?

Ask Effició: I dread doing research, where should I start?

November 9, 20130 Comments

Question:  I dread doing research and I know it’s time to do a major research project to ensure my new product sells.  Where should I start? **Have a business question?  Submit your question. Team Effició:  Depending on what you’re researching will determine the right resources to begin with, but a great place that we all […]

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Vanessa Lowry:  Maximizing Your Referral Program with Note-working

Vanessa Lowry: Maximizing Your Referral Program with Note-working

October 1, 20130 Comments

REWIND: From the Real Women Archives. As entrepreneurs, we must be in control of standard business practices or our business standards will be lowered.  Sherese Duncan and Vanessa Lowry of Profits in Progress (business has changed since the time of this interview) discuss how to maximize your referrals with note-working. As the past owner of […]

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Ask Effició:  How can I get a hold on our business; we are at a crossroads and I’m not sure where to start?

Ask Effició: How can I get a hold on our business; we are at a crossroads and I’m not sure where to start?

September 28, 20130 Comments

Getting to the CORE of Business Hotline Business Question:  “How can I get a hold on our business; we are at a crossroads and I’m not sure where to start?  I’m only a two year old business. This is the question I got from a GTCB Hotline Caller.  After talking a little more about the […]

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Lorrie Morgan-Ferrero: Writing Copy to Generate Cash

Lorrie Morgan-Ferrero: Writing Copy to Generate Cash

September 3, 20130 Comments

REWIND: From the Real Women Archives. Sherese Duncan and Lorrie Morgan-Ferrero discuss how to create Red Hot Copy!  There is no other skill directly responsible for bringing more money into your business than copy-writing. Period.  Clear, concise, and credible writing is an essential element of any successful business communication, from ad copy to Web page […]

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