News, Articles, Reports, and Commentary

Ask Effició: How to Set Personal Brand Goals

Ask Effició: How to Set Personal Brand Goals

May 10, 20160 Comments

Question: I’m having trouble organizing my brand goals. I have everything I need but just can’t seem to get going – please help! **Have a business question?  Submit your question. Sherese Answer: You’re probably overwhelmed and just need to get started. Let’s review a few things first: Personal Brand Management is the discipline of planning, […]

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Essence of Effició #2:  Conversation Cafe

Essence of Effició #2: Conversation Cafe

April 30, 20160 Comments

Welcome to the “Essence of Effició!”   Each issue, we’ll feature a part of Efficio that you may not know about.  This month we are featuring Conversation Café! We understand the full scope for an entrepreneur to excel.   As we continue to build businesses and create multiple streams of cash flow, there is work to be […]

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Technology Consultants Are Still Necessary

Technology Consultants Are Still Necessary

April 22, 20160 Comments

In today’s society, we are more connected than ever. We have all kinds of technological devices – Smartphones, Tablets, Laptops, Desktops, All-in One’s, etc.  Along with all these devices comes a lot of confusion on what is best. The challenge is, as a small business owner, how do you know what to purchase; especially when […]

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The Ultimate 90-Day Ramp Up Plan for Employees of Small Businesses

The Ultimate 90-Day Ramp Up Plan for Employees of Small Businesses

April 10, 20160 Comments

Are you currently working for a small business or entrepreneur?  If so, this article is for you! In the last few years, small businesses have become more attractive to those seeking careers.  This weeks article is for those of you who have secured a position with a small business (250 employees or less) and need […]

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My Vision Was Blurry!!

March 5, 20160 Comments

I’ve shared this story with many and it never gets old. It was fall 2005… A couple of months ago I woke up and was unable to see!  My vision was blurry, even with my glasses on.  I thought I was dying.  So many things went through my head – diabetes, glaucoma, or who knows […]

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Essence of Effició #1: Begin Experiencing the Entrepreneurial Lifestyle

Essence of Effició #1: Begin Experiencing the Entrepreneurial Lifestyle

February 27, 20160 Comments

Welcome to the “Essence of Effició!”   Each issue, we’ll feature a part of Efficio that you may not know about.  This month we are featuring the Student of Entrepreneurship Subscriber Community where you will discover that we have Connected all the Entrepreneurial Dots! Upon registration as a community member you will have immediate access to […]

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Top Five Warning Signs of Entrepreneurship Career Complacency

Top Five Warning Signs of Entrepreneurship Career Complacency

February 26, 20160 Comments

Are you comfortable with your entrepreneurial career and business venture? Too comfortable, perhaps?  Being comfortable is not a bad thing, but getting to a point of complacency, the ‘safe’ zone, can be your biggest trap. When you spend a lot of time avoiding work or you start getting bored, you may need a strategic jolt […]

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Keep Your Small Business Processes Simple

Keep Your Small Business Processes Simple

February 23, 20160 Comments

A lot of big business gets process wrong but small businesses have a great opportunity to get it right. When you think of process, your first thought might be “no more procedures!” But in a small business you should think “bring it on!” Process offers many ways to measure progress when used correctly.  They should […]

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Confession of a Small Business Addict

February 5, 20160 Comments

Here’s how I first discovered I was addicted to my business… In my third year of business during the Fall, it was 3am in the morning and I suddenly woke up. I sat up straight and said, “OMG, I forgot to send out an email to the training coordinator for a presentation I’m presenting next […]

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How to Stay on the Entrepreneurial Success Track

How to Stay on the Entrepreneurial Success Track

January 23, 20160 Comments

The challenge of staying on the entrepreneurial success track keeps me on my toes! Listed below are five ways that I keep Effició and my entrepreneurial career on the success track, no matter how many drops, twists and turns the small business roller coaster takes: 1. Look for High Level Opportunities: This can be tricky […]

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