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Ask Effició:  I hate my customers, help me!

Ask Effició: I hate my customers, help me!

August 5, 20160 Comments

Question:   I hate my customers, help me!  I know this is harsh but I really need to focus on getting customers I want vs. just hustling for the next dollar.  I’m lost and not sure how to upgrade my customer base. **Have a business question?  Submit your question. Sherese Answer:  Wow!  What a question.  I […]

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Ask Effició: I’m having trouble starting a project, please help!

July 9, 20160 Comments

Question:  I’m having trouble starting a project that I’ve been planning for some time.  I have everything I need but just can’t seem to get going – please help! **Have a business question?  Submit your question. Sherese Answer:   You’re probably overwhelmed and just need to get started.  Let’s review project management first: Small Business Project […]

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Ask Effició: How to Set Personal Brand Goals

May 10, 20160 Comments

Question: I’m having trouble organizing my brand goals. I have everything I need but just can’t seem to get going – please help! **Have a business question?  Submit your question. Sherese Answer: You’re probably overwhelmed and just need to get started. Let’s review a few things first: Personal Brand Management is the discipline of planning, […]

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Ask Effició: How do I learn more about consumer behavior?

March 10, 20150 Comments

Question:  “You keep talking about consumer behavior as an additional step for target marketing.  Can you explain what this means?  I’m aware of the definition but not sure how to “think” in this way.” **Have a business question?  Submit your question. Sherese Answer:  Let’s go through my favorite scenario with you so you’re clear on […]

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Ask Effició: Why do I need to build the infrastructure when I’m bringing in money?

January 9, 20150 Comments

Question:  Why do I need to build the infrastructure when I’m bringing in money? **Have a business question?  Submit your question. Sherese Answer:   Honestly, if you’re asking the question that must mean you’re not sure of something in your business.  All successful entrepreneurs implement, improve and adapt their infrastructures throughout the life of their […]

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Ask Effició: How do I build my business to a profitable full time business while also working a full time job?

March 10, 20140 Comments

Question:   How do I build my business to a profitable full time business while also working a full time job? **Have a business question?  Submit your question. Sherese Answer:  It will all depend on your personal life and how much time you have during non-(job) work hours. I dedicated 20 hours a week outside of […]

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Ask Effició: Sherese, what is a Visionary?

January 9, 20140 Comments

Question:   Sherese, what is a Visionary?  You mention this a lot in some of your Teleseminars.  Can you clarify and share the steps I need to take to get on the Visionary track. **Have a business question?  Submit your question. Sherese Answer:  There are four major roles you will play in your business and there […]

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Ask Effició: Do you have any suggestions regarding a customer relationship management or database management system?

December 1, 20130 Comments

Question:  Do you have any suggestions regarding a customer relationship management  or database management system? I do realize you need some form of management to keep up with clients and your correspondence with them.  I understand that MS Outlook with Business Manager is good and I’ve heard about Gold Mine and Constant Contact.  And then […]

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Ask Effició: I dread doing research, where should I start?

November 9, 20130 Comments

Question:  I dread doing research and I know it’s time to do a major research project to ensure my new product sells.  Where should I start? **Have a business question?  Submit your question. Team Effició:  Depending on what you’re researching will determine the right resources to begin with, but a great place that we all […]

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Ask Effició: How can I get a hold on our business; we are at a crossroads and I’m not sure where to start?

September 28, 20130 Comments

Getting to the CORE of Business Hotline Business Question:  “How can I get a hold on our business; we are at a crossroads and I’m not sure where to start?  I’m only a two year old business. This is the question I got from a GTCB Hotline Caller.  After talking a little more about the […]

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