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Are you focused, fully engaged and ready to finish?

Are you focused, fully engaged and ready to finish?

December 14, 20172 Comments

Think about what you really want once you’ve achieved success.  Now that you’ve worked a little on your CEO goals,  here are seven areas to review and answer questions with your team to have a complete picture of where your business is headed: 1.  Define success for you and your business. Successful businesses get what […]

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50% Will Finish and 50% Will Drop Out

50% Will Finish and 50% Will Drop Out

July 11, 20170 Comments

50% of you will finish.  But we want all of you to succeed. Most people who choose entrepreneurship as their career do not realize what it really takes to build a successful business.  I’m not talking about new entrepreneurs; I’m talking to those of you already in business.  50% of you will finish and 50% […]

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Speak Your Customers’ Language: Economics, Knowledge, & Support

Speak Your Customers’ Language: Economics, Knowledge, & Support

June 28, 20170 Comments

“Customers don’t buy products they buy an experience (benefits included).” To keep your customers coming back for more, you have to learn the language of your target market.  Always begin with the tried and true, “What’s in it for me?” Next, add the economics, knowledge, and support to keep them happy and satisfied: 1. Economic […]

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Five Ways to Be More Intelligent

Five Ways to Be More Intelligent

March 24, 20170 Comments

Business Intelligence is about confirming what you know with results, history, research, and testing. Here are 5 ways to be more intelligent: 1. Know What You Don’t Know We spend too much time on perfecting what we already know. Your best time is spent learning new things and in the process understanding what you don’t […]

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Utilize the Power of Positive Manipulation

Utilize the Power of Positive Manipulation

August 7, 20160 Comments

In business the goal is to have things go your way no matter the situation, but how do you always get what you want? Begin utilizing the power of positive manipulation. Positive manipulation involves being authoritative in your ideas and exuding extreme confidence in your business. Therefore, you must manage your business encounters in a […]

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4 Things Your Prospects Must Have to Become Your Customer

4 Things Your Prospects Must Have to Become Your Customer

June 23, 20160 Comments

It is important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you are going to completely miss the mark. The term target market is used because that specific market is the “bull’s eye” at which you aim all […]

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Three Common Reasons Your Small Business is Cash Poor

Three Common Reasons Your Small Business is Cash Poor

May 15, 20160 Comments

I’ve learned a lot about cash flow over the years and today’s article should shed some light on why the cash may not be coming in as quickly as you would like. Reason Number One:  You have great solutions that people need but they’re not what people want.   The key ingredient for building and […]

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Top Five Warning Signs of Entrepreneurship Career Complacency

Top Five Warning Signs of Entrepreneurship Career Complacency

February 26, 20160 Comments

Are you comfortable with your entrepreneurial career and business venture? Too comfortable, perhaps?  Being comfortable is not a bad thing, but getting to a point of complacency, the ‘safe’ zone, can be your biggest trap. When you spend a lot of time avoiding work or you start getting bored, you may need a strategic jolt […]

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Keep Your Small Business Processes Simple

Keep Your Small Business Processes Simple

February 23, 20160 Comments

A lot of big business gets process wrong but small businesses have a great opportunity to get it right. When you think of process, your first thought might be “no more procedures!” But in a small business you should think “bring it on!” Process offers many ways to measure progress when used correctly.  They should […]

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How to Stay on the Entrepreneurial Success Track

How to Stay on the Entrepreneurial Success Track

January 23, 20160 Comments

The challenge of staying on the entrepreneurial success track keeps me on my toes! Listed below are five ways that I keep Effició and my entrepreneurial career on the success track, no matter how many drops, twists and turns the small business roller coaster takes: 1. Look for High Level Opportunities: This can be tricky […]

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