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Transmogrification Note #4: Is Your Mental Process Working?

April 11, 20170 Comments

get_transmogrified_notesTRANSMOGRIFICATION NOTE #4: There is nothing you can tell yourself, nothing you can say, nothing you can think or feel or imagine that is going to get you out of taking action; not even your own mindset.

The only thing that you can do to get what you want is to physically get up and go do something with mental stamina!

Execution (taking action the right way) involves being realistic about your business in all areas, including your own skill sets. It involves having a ‘business mindset’ and transmogrifying so that you are able to take action.

Remember that execution is mostly a mental process; mental stamina will allow you to break through your personal barriers that prevent you from doing what you say you are going to do and will allow you to do what you want to do.

How to start conducting your business with a focused mental process for execution:

1. Determine your procrastination schedule and MANAGE it. It sounds funny, but I mean it. There are so many ways to avoid success in life, but the most sure-fire way for business owners is procrastination. Keep in mind that procrastination is a choice, not a weakness. I know exactly when I am procrastinating and why and it has nothing to do with a skill that I do not encompass. It has everything to do with choosing not to do something because of…whatever I can think of. You know?

In order to get a handle on procrastination, you need to create a procrastination schedule. Every time you procrastinate, jot down the day, time frame and reason why you are procrastinating at that moment. Once you understand the pattern you can begin to make better choices. It is going to take some time, mental power and most of all a willingness to change, but it will be worth it in the long run.

2. Do the right things right. Marketing is a great example to demonstrate this point. The goal of marketing is to persuade your target market to buy your solution. Marketing is the right thing to do, but if you do marketing the right way, all it takes is being extremely confident about the solutions you offer and backing it up with a solid business that you can execute. Many successful sales have been made without spending a dime on direct mail, advertising, networking and other marketing mediums. If you learn how to do the right things right; your business will execute effectively and efficiently.

3. Identify your weaknesses. It is really easy to identify your strengths and what you are good at, but can you detail the true weaknesses of your business? I am not talking about poor sales, lack of resources or one that I hear most often – no money. These are not weaknesses because you do not have to do much to overcome them. A weakness is a lack of aptitude or skill when it comes to business.

For example, if you lack strategic direction, it will take some work to turn this weakness into strength. By the way, have you done a SWOT analysis , lately?

4. Learn the art of simplicity. Instead of thinking for ourselves, we rely on others to think for us. For example, most of you probably already know everything I am touching on to some degree. I am not really providing you foreign information – you already know what I am talking about, you just are not used to trusting your business instincts. We feel that the more complex path or complex answer must be right. The simple path or simple answer is just too…simple, right? How many times have you used this line or heard it from someone else: “It can’t be this simple…can it?”? The next time you ask that question, the answer is yes, it can be that simple!

5. Get fit, focused, organized, and disciplined. You have to function in an environment that facilitates execution. Most business owners can divide their time into five broad categories: 1) Client Work: meetings and projects; 2) Administrative Work: paperwork, phone calls, emails, etc.; 3) Strategic Work: planning, reading, continued education, documenting, etc.; 4) Marketing Work: selling, networking, brainstorming, etc.; and lastly 5) Procrastination Work: sitting around feeling bad because you are not doing what you were supposed to be doing, so you are doing something else. If your environment is not conducive to how you conduct business it will be very hard to complete simple tasks – so take some time and get organized.

6. Get rid of your “excess” baggage. I say ‘excess’ because we are human and we all have some degree of baggage, whether it is externally-related, like a challenge that involves your family, or internal challenges – those that involve only you. If the baggage is exceeding your emotional capacity, you have excess. Excess baggage may include: negative self-talk, intentional fear, procrastination and laziness, but the list can go on and on.

The excess baggage can take on many forms and at some point it will impede you from executing the vision. To begin peeling off those excess layers of baggage, learn the power of focus and discipline.

As you evaluate and manage these six areas, execution will present itself and clarity will take over. Just remember, do not learn the tricks of the trade, learn the trade; if you do you will master the mental process of execution and build a profitable business with longevity.

Be accountable.

Be responsible.

Be here.

I look forward to inspiring and motivating you! If you’re actively completing your tasks, how are you doing?

Your Transmogrifyer,

Sherese Duncan

© Effició, Inc.

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