News, Articles, Reports, and Commentary
Red Diamond Podcast (Engage Series) MOD4: Mobilize Your Image
Mobilize Your Image Red Diamond is your first taste of “Effició style” everything! You’ll access red diamond nuggets of information that will rev up your “red diamond status.” RD Episode 23: If you look up the word “image,” it is to create a representation of. However, an image can be defined in many ways, it can […]
Establish a Base for Cash Flow
To start let’s review what marketing is and why you need a marketing base: What is marketing? Marketing involves all those activities a company does to: Find out what their customers or clients need or want Tell those customers or clients that they can fulfill their needs and wants Persuade them to buy the solution […]
Keep Your Operations Simple to Keep Your Strategy Effective
Simple, effective, and required! Here are 12 action items you should implement, manage, and maintain to keep your business operations simple, and your strategy effective: 1. Offer Quality Solutions (products, services, support, innovation) 2. Understand the Lifetime Value of a Customer Seen or Unseen (their perception is your reality) 3. Be Known for […]
Refresh and Upgrade Your Technology
Early summer is the best time to re-visit what you can do to become more productive by easing into summer with focused technology. Below is a brief list that I use to refresh and upgrade my technology so that I have the tools, and the support to keep cash-flow flowing during slow summer months: 1. […]
Don’t Fall Prey to Easy Traps
Do you find yourself always searching for the easiest way or easiest path? Of course you do, we all do it. Although, this can be deadly to your business. There are a lot of resources available that claim their process is the easiest, or that their solution is the best and easiest to implement. Believe […]
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