Achieving Your Vision With CEO Level Goals

January 20, 20190 Comments

Have you answered this question yet: “When you get to where you are going, where will you be?”

Think about it…if you do not know where you are going then you will end up somewhere else.

For those of you who are ready to really work through this question, you can begin by setting the right strategic goals based on your vision.  Sometimes setting goals first helps to determine if your vision is attainable.

Goal setting is a basic process, but many people find it difficult to understand. Take a look at the six essentials that you must know and understand to execute the best strategic goals.

1.    Vision:  As you begin your descent into the mine to search for your red diamond business, you are really on a quest for clarity and vision. In order to set the right goals, you must have a true vision for your business.

A vision is a business’s guiding image of success, and ultimately, you want that image to be the reality. As you formulate your business idea and the future plans, perhaps you saw a problem that could be solved; your vision is the solution to that problem. Your vision would be the final product. For example, an architect’s vision is the final product of his design just as an artist’s vision is the final artwork that he creates.  Similarly, your business vision is the ultimate goal of what you are trying to accomplish, or how you see your business as a whole – it is the end result.

2.    Goal:  Set goals that define your ability to accomplish the vision you set.  Make sure they are specific, quantifiable, and realistic targets that measure the accomplishment of the goal over a specified period of time.

For example:   “Increase revenues by 12 percent in 2018,” or  “Generate $450,000 in product sales by Dec. 31, 2018.”

3.    Milestones:  Milestones are concrete evidence of progress made. Each milestone you reach is a major, tangible step closer to your goals. It has special meaning as a measure of success, even though the complete goal has not yet been fully realized. Not every task completion date in your goal will be a milestone, but every milestone should be tied to a deliverable.

4.    Action Steps:  Action Steps are specific steps to be taken in order to implement your milestones.  After you set the milestones to achieve the goals, it is now time to determine how you will achieve those milestones.  That is where action steps come in, it is time to execute!

For example, let’s say one of your milestones is to implement a marketing program.  Some specific action steps involved in this milestone could include: creating basic marketing campaign documents, creating a comprehensive sales process, target marketing, sale processes, researching Website options, developing products to sell, creating an online newsletter and creating a full marketing team to include outside vendors, etc.

The key is to make sure you are able to decipher between your action steps, milestones, and goals.

5.    Timeline:  Timelines are the dates when the action steps will be executed and by whom.  This is pretty straight forward.  You have to set a date next to each milestone and action step to document when each will be accomplished or completed.

6.    Time Management:  As you set strategic goals, it is very easy to stop before you complete the full process.  The time management step is normally where the process starts.  Not setting specific completion dates or putting a priority on your actions will produce unnecessary stress and disappointment.  Take the time to actually make your action steps a priority on your business calendar.

Creating the vision and setting the path (goals) on how you will achieve the vision is critical for business success, but it will never happen unless you make the actual execution of the goals a reality.  These are not simple year by year goals, set your vision goals from the CEO standpoint.

Take the time now to begin the goal-setting process.  Set a personal goal to schedule and allow for a goal-setting session each week for at least one hour for the next three months.  You will be surprised by how much clarity you will have in your business.

Happy Goal Setting!

Sherese Duncan

© Effició, Inc.

How are you going to commit to your vision?  Share in the comments below…


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