Author Archive for Efficio Academics

Effició is an entrepreneurship education company. Our education is for executives (CEO, CFO, COO, and Founders of small to medium sized businesses) who are ready to participate in advanced educational experiences including executive level learning, masterminding and execution of visionary business initiatives.

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Ask Effició:  I’m bringing in money, why do I need to build the infrastructure?

Ask Effició: I’m bringing in money, why do I need to build the infrastructure?

August 17, 20180 Comments

Question:  I’m bringing in money, why do I need to build the infrastructure? **Have a business question?  Submit your question. Sherese Answer:   Honestly, if you’re asking this question you may not be financially secure in your business.  All successful entrepreneurs implement, improve and adapt their infrastructures throughout the life of their business.  If you’ve […]

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5 Ways To Realize “There Is No Box!

5 Ways To Realize “There Is No Box!

March 7, 20170 Comments

TRANSMOGRIFICATION NOTE #3:  For the March challenge we are getting out of the box, getting over our fears, getting over ourselves and getting out of the way!!  To continue..here are 5 ways that realizing “there is no box,” will help YOU acquire the lifestyle you want through entrepreneurship — guaranteed. Realizing “there is no box!” will […]

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Ask Effició:  I hate my customers, help me!

Ask Effició: I hate my customers, help me!

August 5, 20160 Comments

Question:   I hate my customers, help me!  I know this is harsh but I really need to focus on getting customers I want vs. just hustling for the next dollar.  I’m lost and not sure how to upgrade my customer base. **Have a business question?  Submit your question. Sherese Answer:  Wow!  What a question.  I […]

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Ask Effició: I’m having trouble starting a project, please help!

Ask Effició: I’m having trouble starting a project, please help!

July 9, 20160 Comments

Question:  I’m having trouble starting a project that I’ve been planning for some time.  I have everything I need but just can’t seem to get going – please help! **Have a business question?  Submit your question. Sherese Answer:   You’re probably overwhelmed and just need to get started.  Let’s review project management first: Small Business Project […]

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4 Things Your Prospects Must Have to Become Your Customer

4 Things Your Prospects Must Have to Become Your Customer

June 23, 20160 Comments

It is important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you are going to completely miss the mark. The term target market is used because that specific market is the “bull’s eye” at which you aim all […]

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