Author Archive for Efficio Academics

Effició is an entrepreneurship education company. Our education is for executives (CEO, CFO, COO, and Founders of small to medium sized businesses) who are ready to participate in advanced educational experiences including executive level learning, masterminding and execution of visionary business initiatives.

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Ask Effició:  I hate my customers, help me!

Ask Effició: I hate my customers, help me!

August 5, 20160 Comments

Question:   I hate my customers, help me!  I know this is harsh but I really need to focus on getting customers I want vs. just hustling for the next dollar.  I’m lost and not sure how to upgrade my customer base. **Have a business question?  Submit your question. Sherese Answer:  Wow!  What a question.  I […]

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Ask Effició: I’m having trouble starting a project, please help!

Ask Effició: I’m having trouble starting a project, please help!

July 9, 20160 Comments

Question:  I’m having trouble starting a project that I’ve been planning for some time.  I have everything I need but just can’t seem to get going – please help! **Have a business question?  Submit your question. Sherese Answer:   You’re probably overwhelmed and just need to get started.  Let’s review project management first: Small Business Project […]

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4 Things Your Prospects Must Have to Become Your Customer

4 Things Your Prospects Must Have to Become Your Customer

June 23, 20160 Comments

It is important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you are going to completely miss the mark. The term target market is used because that specific market is the “bull’s eye” at which you aim all […]

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Three Common Reasons Your Small Business is Cash Poor

Three Common Reasons Your Small Business is Cash Poor

May 15, 20160 Comments

I’ve learned a lot about cash flow over the years and today’s article should shed some light on why the cash may not be coming in as quickly as you would like. Reason Number One:  You have great solutions that people need but they’re not what people want.   The key ingredient for building and […]

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Ask Effició: How to Set Personal Brand Goals

Ask Effició: How to Set Personal Brand Goals

May 10, 20160 Comments

Question: I’m having trouble organizing my brand goals. I have everything I need but just can’t seem to get going – please help! **Have a business question?  Submit your question. Sherese Answer: You’re probably overwhelmed and just need to get started. Let’s review a few things first: Personal Brand Management is the discipline of planning, […]

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