Author Archive for Efficio Academics

Effició is an entrepreneurship education company. Our education is for executives (CEO, CFO, COO, and Founders of small to medium sized businesses) who are ready to participate in advanced educational experiences including executive level learning, masterminding and execution of visionary business initiatives.

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Get Clients First Then Write Your Plan

Get Clients First Then Write Your Plan

December 15, 20150 Comments

If you think the first thing you need to do to start a business is write a business plan, you’re wrong.  Writing a business plan right off the bat involves long hours of detailing your business strategies and sales forecasting even though you’re not sure what you’re doing, and trying to justify a need for […]

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Day to Day Tasks Must Be Delegated to Your Team

Day to Day Tasks Must Be Delegated to Your Team

July 31, 20150 Comments

This article brings up a lot of scenarios with my advanced level clients. Yes, advanced level. After a certain number of years as the “do it all” Entrepreneur, you can miss important warning signs that can prevent burn out, overload and possibly “going out of business.” Warning signs that it’s time to build a team […]

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How to Generate Cash Quickly

How to Generate Cash Quickly

July 7, 20150 Comments

Let’s just jump right into it! 1. Start your ‘stay in touch’ campaign. If you have built a list of contacts, take the time to organize that list into categories; one for prospects, one for business colleagues and one for potential alliance partners. Let’s start with prospects. Create a schedule to call at least five […]

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How to Create an Environment that Facilitates Execution

How to Create an Environment that Facilitates Execution

April 10, 20150 Comments

Stop spending all of your time on the little things. This year is already moving pretty fast, therefore, your time management needs a quick pick me up. If you are ready to grow your business and generate sales, you have to function in an environment that facilitates execution. I have accomplished the almost-impossible in the […]

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Ask Effició:  How do I learn more about consumer behavior?

Ask Effició: How do I learn more about consumer behavior?

March 10, 20150 Comments

Question:  “You keep talking about consumer behavior as an additional step for target marketing.  Can you explain what this means?  I’m aware of the definition but not sure how to “think” in this way.” **Have a business question?  Submit your question. Sherese Answer:  Let’s go through my favorite scenario with you so you’re clear on […]

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