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Author Archive for Efficio Academics

Effició is an entrepreneurship education company. Our education is for executives (CEO, CFO, COO, and Founders of small to medium sized businesses) who are ready to participate in advanced educational experiences including executive level learning, masterminding and execution of visionary business initiatives.

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Ask Effició:  How do I learn more about consumer behavior?

Ask Effició: How do I learn more about consumer behavior?

March 10, 20150 Comments

Question:  “You keep talking about consumer behavior as an additional step for target marketing.  Can you explain what this means?  I’m aware of the definition but not sure how to “think” in this way.” **Have a business question?  Submit your question. Sherese Answer:  Let’s go through my favorite scenario with you so you’re clear on […]

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Ask Effició: How do I build my business to a profitable full time business while also working a full time job?

Ask Effició: How do I build my business to a profitable full time business while also working a full time job?

March 10, 20140 Comments

Question:   How do I build my business to a profitable full time business while also working a full time job? **Have a business question?  Submit your question. Sherese Answer:  It will all depend on your personal life and how much time you have during non-(job) work hours. I dedicated 20 hours a week outside of […]

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Ask Effició: Sherese, what is a Visionary?

Ask Effició: Sherese, what is a Visionary?

January 9, 20140 Comments

Question:   Sherese, what is a Visionary?  You mention this a lot in some of your Teleseminars.  Can you clarify and share the steps I need to take to get on the Visionary track. **Have a business question?  Submit your question. Sherese Answer:  There are four major roles you will play in your business and there […]

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Ask Effició:  Do you have any suggestions regarding a customer relationship management or database management system?

Ask Effició: Do you have any suggestions regarding a customer relationship management or database management system?

December 1, 20130 Comments

Question:  Do you have any suggestions regarding a customer relationship management  or database management system? I do realize you need some form of management to keep up with clients and your correspondence with them.  I understand that MS Outlook with Business Manager is good and I’ve heard about Gold Mine and Constant Contact.  And then […]

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Ask Effició:  I dread doing research, where should I start?

Ask Effició: I dread doing research, where should I start?

November 9, 20130 Comments

Question:  I dread doing research and I know it’s time to do a major research project to ensure my new product sells.  Where should I start? **Have a business question?  Submit your question. Team Effició:  Depending on what you’re researching will determine the right resources to begin with, but a great place that we all […]

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