If you’re selling to business customers, there’s an additional target market dimension you may not be aware of when suspecting and prospecting. Motivation to Buy! This may be familiar, however, as the market changes our customers’ knowledge increases. Therefore, motivations to “buy” can change. This article is part of Effició’s Blueprint Read more…
Intelligence is the ability to acquire and apply knowledge and skills. Effició Radio, Episode 17 with Sherese Duncan When you begin discussing intelligence, as a business owner, you want to be above board. Brief Show Notes: There is a famous saying, “don’t get caught up with the details.” I disagree. Details Read more…
It can be challenging to focus on today as the CEO. We tend to focus mostly on the tasks at hand without realizing our energy is somewhere else, our mind is on autopilot, and our focus is too tactical. As the CEO, tactical work is necessary, however, delegation, collaboration, and Read more…
You have to take your theories or what you think and turn them into tangible results. Effició Radio, Episode 16 with Sherese Duncan You have to experience what you think and prove your theories to be true from the ‘streets of business.’ To access the full show and many other Read more…
You are a business owner, an entrepreneur; therefore the struggle is real and sometimes overwhelming. Effició Radio, Episode 15 with Sherese Duncan Entrepreneurial leaders who see where they want to be but haven’t gotten there yet may find themselves stuck in the mindset of one or more of the four mind Read more…
Where you focus your thoughts will directly depict your actions. Effició Radio, Episode 14 with Sherese Duncan Before you can fully engage and finish, you have to get focused. In order to get focused, you have to treat and repair (if necessary) your mind and how you think. Let’s get Read more…
This question presents a few areas to look at. First, here’s the original question: I’m so disconnected from my team! I don’t know what happened, I’ve tried everything including sending them to train but nothing is working. I know I’m supposed to be the leader but as a small company with Read more…
Getting Transmogrified (transmogrification) is about taking control of your strategic direction. Effició Radio, Episode 13 with Sherese Duncan Coming to terms with execution and being realistic to gain clarity and simplicity is part of the transmogrification process, and it’s not easy. In this episode, I dive deeper into the definition Read more…
Your progressive proactive business keeps an eye on the long-term value of the company. Effició Radio, Episode 12 with Sherese Duncan Once you’ve decided that you’re ready to take responsibility for all your successes, missteps, and failures, the next step is to become progressively proactive. We know, you’ve been responsible Read more…
Our curriculum takes challenging topics and makes them simple to understand and apply. We also ensure our curriculum takes into account the adjustments needed as the market changes. We develop our curriculum based on the skills needed for leaders of small firms allow room for expansion and upgrades. Acquiring information Read more…