Author Archive for Efficio Inc.

Effició is an entrepreneurship education company. Our education is for executives (CEO, CFO, COO, and Founders of small to medium sized businesses) who are ready to participate in advanced educational experiences including executive level learning, masterminding and execution of visionary business initiatives.

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Get Clients First Then Write Your Plan

Get Clients First Then Write Your Plan

December 15, 20180 Comments

If you think the first thing you need to do to start a business is to write a business plan, you may be mistaken. It all depends. Writing a business plan first involves long hours of detailing your business strategies and sales forecasting even though you’re not sure what you’re doing, and trying to justify […]

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Four Essential Characteristics of Your Customers

Four Essential Characteristics of Your Customers

November 23, 20180 Comments

It is important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you are going to completely miss the mark. The term target market is used because that specific market is the “bull’s eye” at which you aim all […]

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Preparing to Outsource

Preparing to Outsource

June 5, 20180 Comments

It is important to understand when to add individuals to your business model. Adding a new team member should be an easy transition – that is where the organization comes in. Clearly defined processes such as workflow, workspace, filing systems, and other key functions in the business should be identified. Structure is one of the […]

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My Vision Was Blurry!!

My Vision Was Blurry!!

January 1, 20180 Comments

I’ve shared this story with many and it never gets old. It was fall 2005… A couple of months ago I woke up and was unable to see!  My vision was blurry, even with my glasses on.  I thought I was dying.  So many things went through my head – diabetes, glaucoma, or who knows […]

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Confession of a Small Business Addict

Confession of a Small Business Addict

December 28, 20170 Comments

Here’s how I first discovered I was addicted to my business… In my third year of business during the Fall, it was 3am in the morning and I suddenly woke up. I sat up straight and said, “OMG, I forgot to send out an email to the training coordinator for a presentation I’m presenting next […]

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