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Day to Day Tasks Must Be Delegated to Your Team

Day to Day Tasks Must Be Delegated to Your Team

July 31, 20150 Comments

This article brings up a lot of scenarios with my advanced level clients. Yes, advanced level. After a certain number of years as the “do it all” Entrepreneur, you can miss important warning signs that can prevent burn out, overload and possibly “going out of business.” Warning signs that it’s time to build a team […]

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How to Generate Cash Quickly

How to Generate Cash Quickly

July 7, 20150 Comments

Let’s just jump right into it! 1. Start your ‘stay in touch’ campaign. If you have built a list of contacts, take the time to organize that list into categories; one for prospects, one for business colleagues and one for potential alliance partners. Let’s start with prospects. Create a schedule to call at least five […]

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How to Create an Environment that Facilitates Execution

How to Create an Environment that Facilitates Execution

April 10, 20150 Comments

Stop spending all of your time on the little things. This year is already moving pretty fast, therefore, your time management needs a quick pick me up. If you are ready to grow your business and generate sales, you have to function in an environment that facilitates execution. I have accomplished the almost-impossible in the […]

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You Like Your Career But Not Your Salary, Ask for a Raise!

You Like Your Career But Not Your Salary, Ask for a Raise!

March 24, 20150 Comments

If you enjoy your current entrepreneur career, working for a fast growth start up or small business, but not your salary; you may NOT need to change careers.  Ask for a raise instead! Let’s review a few calculations: According to Joe Hadzima, a columnist for the Boston Business Journal and lecturer at MIT’s Sloan School […]

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Ask Effició:  How do I learn more about consumer behavior?

Ask Effició: How do I learn more about consumer behavior?

March 10, 20150 Comments

Question:  “You keep talking about consumer behavior as an additional step for target marketing.  Can you explain what this means?  I’m aware of the definition but not sure how to “think” in this way.” **Have a business question?  Submit your question. Sherese Answer:  Let’s go through my favorite scenario with you so you’re clear on […]

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