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How to Create an Environment that Facilitates Execution

How to Create an Environment that Facilitates Execution

April 10, 20150 Comments

Stop spending all of your time on the little things. This year is already moving pretty fast, therefore, your time management needs a quick pick me up. If you are ready to grow your business and generate sales, you have to function in an environment that facilitates execution. I have accomplished the almost-impossible in the […]

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You Like Your Career But Not Your Salary, Ask for a Raise!

You Like Your Career But Not Your Salary, Ask for a Raise!

March 24, 20150 Comments

If you enjoy your current entrepreneur career, working for a fast growth start up or small business, but not your salary; you may NOT need to change careers.  Ask for a raise instead! Let’s review a few calculations: According to Joe Hadzima, a columnist for the Boston Business Journal and lecturer at MIT’s Sloan School […]

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Ask Effició:  How do I learn more about consumer behavior?

Ask Effició: How do I learn more about consumer behavior?

March 10, 20150 Comments

Question:  “You keep talking about consumer behavior as an additional step for target marketing.  Can you explain what this means?  I’m aware of the definition but not sure how to “think” in this way.” **Have a business question?  Submit your question. Sherese Answer:  Let’s go through my favorite scenario with you so you’re clear on […]

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5 Simple Ways to Boost Business Sales

5 Simple Ways to Boost Business Sales

February 13, 20150 Comments

I hear it almost everyday, “Sherese, can you help me come up with some great ideas to make more money?”  It’s time to change your mindset from making money to generating cash flow, profits, revenue and wealth! Listed below are some quick ways to boost your sales which will definitely lead to more cash. 1. […]

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Top Nine Communication Mistakes Business Owners Make

Top Nine Communication Mistakes Business Owners Make

January 28, 20150 Comments

Let’s get directly to the mistakes: 1.  Calling a number listed on your caller id.  In business, you should never just automatically call a number just because it came up on your caller id, even if you know the number listed.  Since you weren’t able to answer your business line (cell phones included) doesn’t mean […]

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