News, Articles, Reports, and Commentary

Ask Effició:  How do I learn more about consumer behavior?

Ask Effició: How do I learn more about consumer behavior?

March 10, 20150 Comments

Question:  “You keep talking about consumer behavior as an additional step for target marketing.  Can you explain what this means?  I’m aware of the definition but not sure how to “think” in this way.” **Have a business question?  Submit your question. Sherese Answer:  Let’s go through my favorite scenario with you so you’re clear on […]

Continue Reading »

5 Simple Ways to Boost Business Sales

5 Simple Ways to Boost Business Sales

February 13, 20150 Comments

I hear it almost everyday, “Sherese, can you help me come up with some great ideas to make more money?”  It’s time to change your mindset from making money to generating cash flow, profits, revenue and wealth! Listed below are some quick ways to boost your sales which will definitely lead to more cash. 1. […]

Continue Reading »

Top Nine Communication Mistakes Business Owners Make

Top Nine Communication Mistakes Business Owners Make

January 28, 20150 Comments

Let’s get directly to the mistakes: 1.  Calling a number listed on your caller id.  In business, you should never just automatically call a number just because it came up on your caller id, even if you know the number listed.  Since you weren’t able to answer your business line (cell phones included) doesn’t mean […]

Continue Reading »

Ask Effició: How do I build my business to a profitable full time business while also working a full time job?

Ask Effició: How do I build my business to a profitable full time business while also working a full time job?

March 10, 20140 Comments

Question:   How do I build my business to a profitable full time business while also working a full time job? **Have a business question?  Submit your question. Sherese Answer:  It will all depend on your personal life and how much time you have during non-(job) work hours. I dedicated 20 hours a week outside of […]

Continue Reading »

Top 10 BIG Mistakes Entrepreneurs Make

Top 10 BIG Mistakes Entrepreneurs Make

January 10, 20140 Comments

I’ve made my share of mistakes and will probably continue to do so.  The difference is that I take the time to analyze and accept the fact that instant gratification (quick money) produces business headaches later most of the time. Here’s a summary of 10 BIG mistakes I’ve seen over the years: 1.  Bartering for […]

Continue Reading »

training

Back to Top

error: Content is protected !!