News, Articles, Reports, and Commentary

Are You Hyping Your Fluff or Selling Your Stuff?

Are You Hyping Your Fluff or Selling Your Stuff?

July 20, 20170 Comments

TRANSMOGRIFICATION NOTE #7: My new business motto – Do not believe the hype!  Why?  Here is the story… Years ago I read a fantastic book about business and had an opportunity to hear the author speak a couple of months after finishing the book.  I was so excited and could not wait to talk to […]

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Conversation Wednesdays with Efficio

Conversation Wednesdays with Efficio

July 19, 20170 Comments

Effició’s Conversation Café Returns!! It’s a FACT the long and goal directed weeks of conversations are necessary as well as beneficial for your entrepreneurial success!! Often, it is a task to just get out of bed on Monday morning. It’s a normal feeling. With Efficio and our MID WEEK CONVERSATIONS you will surely be motivated to kick […]

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50% Will Finish and 50% Will Drop Out

50% Will Finish and 50% Will Drop Out

July 11, 20170 Comments

50% of you will finish.  But we want all of you to succeed. Most people who choose entrepreneurship as their career do not realize what it really takes to build a successful business.  I’m not talking about new entrepreneurs; I’m talking to those of you already in business.  50% of you will finish and 50% […]

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Be An Architect of Business Innovation and Growth

Be An Architect of Business Innovation and Growth

July 6, 20170 Comments

If you are developing innovative strategies to grow your business, you have to make smart deals, take calculated risks and seek strategic opportunities across international borders. There is a distinct difference between those entrepreneurs who are business owners and those who are valued innovators. To put it simply, to be an architect of innovation and growth and to […]

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Speak Your Customers’ Language: Economics, Knowledge, & Support

Speak Your Customers’ Language: Economics, Knowledge, & Support

June 28, 20170 Comments

“Customers don’t buy products they buy an experience (benefits included).” To keep your customers coming back for more, you have to learn the language of your target market.  Always begin with the tried and true, “What’s in it for me?” Next, add the economics, knowledge, and support to keep them happy and satisfied: 1. Economic […]

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