Let’s start with your website. There are many business owners who use online platforms such as Facebook, Instagram, and LinkedIn to market and promote including landing pages, booking appointments, and signing up for events. We… Read More »7 Steps to Reboot Your Online Engagement for B2B Firms
If you’re selling to business customers, there’s an additional target market dimension you may not be aware of when suspecting and prospecting. Motivation to Buy! This may be familiar, however, as the market changes our customers’… Read More »How to Pin-Point Motivation to Buy Beyond Needs, Wants, Pains, and Problems
We recently had a discussion at our last team meeting about “why invest in your image” and why it’s an important part of authenticity. Wardrobes, accessories, skincare, hair, and other beauty essentials, are all part… Read More »Image is So Important, But Why?
The way you present yourself, and your business in everyday interactions is a powerful vehicle for promoting your image. This article is part of Effició’s blueprint series. In this blog series, we share the resources, tools, advice, and infrastructure changes you need to get to the CORE of your business. Whether you represent a small… Read More »The Image You Represent