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Establish a Base for Cash Flow

Establish a Base for Cash Flow

July 14, 20200 Comments

To start let’s review what marketing is and why you need a marketing base: What is marketing? Marketing involves all those activities a company does to: Find out what their customers or clients need or want Tell those customers or clients that they can fulfill their needs and wants Persuade them to buy the solution […]

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Critical Areas of Image for Entrepreneurs

Critical Areas of Image for Entrepreneurs

April 28, 20200 Comments

As an entrepreneur, your image should present a uniquely personable and professional appearance and act as your anchor for total confidence in any situation. Eight Critical Areas of Image to Evaluate: 1. Self-Perception Self-Perception is the relationship you have with essence, purpose, roles, passions, and competence. Essence, this is your choice, you have free will […]

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Speak Your Customers’ Language: Economics, Knowledge, & Support

Speak Your Customers’ Language: Economics, Knowledge, & Support

June 28, 20190 Comments

“Customers don’t buy products they buy an experience (benefits included).” To keep your customers coming back for more, you have to learn the language of your target market.  Always begin with the tried and true, “What’s in it for me?” Next, add the economics, knowledge, and support to keep them happy and satisfied: 1. Economic […]

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Simple Ways to Boost Sales

Simple Ways to Boost Sales

May 13, 20190 Comments

I hear it almost every day, “Sherese, can you help me come up with some great ideas to make more money?”  It’s time to change your mindset from making money to generating cash flow, profits, revenue, and wealth! Listed below are some quick ways to boost your sales: 1. Set the Right Price I know […]

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Four Essential Characteristics of Your Customers

Four Essential Characteristics of Your Customers

November 23, 20180 Comments

It is important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you are going to completely miss the mark. The term target market is used because that specific market is the “bull’s eye” at which you aim all […]

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