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The Top Five List: Owning a Business

The Top Five List: Owning a Business

August 6, 20180 Comments

Just thinking about everything you didn’t accomplish and everything you need to accomplish can really put you in a funk.  To help, I always keep this list handy and I wanted to share it with you. There are dozens of reasons why most people should own a business but these are my top five; if […]

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50% Will Finish and 50% Will Drop Out

50% Will Finish and 50% Will Drop Out

July 11, 20170 Comments

50% of you will finish.  But we want all of you to succeed. Most people who choose entrepreneurship as their career do not realize what it really takes to build a successful business.  I’m not talking about new entrepreneurs; I’m talking to those of you already in business.  50% of you will finish and 50% […]

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Be An Architect of Business Innovation and Growth

Be An Architect of Business Innovation and Growth

July 6, 20170 Comments

If you are developing innovative strategies to grow your business, you have to make smart deals, take calculated risks and seek strategic opportunities across international borders. There is a distinct difference between those entrepreneurs who are business owners and those who are valued innovators. To put it simply, to be an architect of innovation and growth and to […]

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Speak Your Customers’ Language: Economics, Knowledge, & Support

Speak Your Customers’ Language: Economics, Knowledge, & Support

June 28, 20170 Comments

“Customers don’t buy products they buy an experience (benefits included).” To keep your customers coming back for more, you have to learn the language of your target market.  Always begin with the tried and true, “What’s in it for me?” Next, add the economics, knowledge, and support to keep them happy and satisfied: 1. Economic […]

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4 Things Your Prospects Must Have to Become Your Customer

4 Things Your Prospects Must Have to Become Your Customer

June 23, 20160 Comments

It is important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you are going to completely miss the mark. The term target market is used because that specific market is the “bull’s eye” at which you aim all […]

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