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Be An Architect of Business Innovation and Growth

Be An Architect of Business Innovation and Growth

July 6, 20170 Comments

If you are developing innovative strategies to grow your business, you have to make smart deals, take calculated risks and seek strategic opportunities across international borders. There is a distinct difference between those entrepreneurs who are business owners and those who are valued innovators. To put it simply, to be an architect of innovation and growth and to […]

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Speak Your Customers’ Language: Economics, Knowledge, & Support

Speak Your Customers’ Language: Economics, Knowledge, & Support

June 28, 20170 Comments

“Customers don’t buy products they buy an experience (benefits included).” To keep your customers coming back for more, you have to learn the language of your target market.  Always begin with the tried and true, “What’s in it for me?” Next, add the economics, knowledge, and support to keep them happy and satisfied: 1. Economic […]

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4 Things Your Prospects Must Have to Become Your Customer

4 Things Your Prospects Must Have to Become Your Customer

June 23, 20160 Comments

It is important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you are going to completely miss the mark. The term target market is used because that specific market is the “bull’s eye” at which you aim all […]

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Preparing to Outsource

Preparing to Outsource

June 5, 20160 Comments

It is important to understand when to add individuals to your business model. Adding a new team member should be an easy transition – that is where organization comes in. Clearly defined processes such as workflow, work space, filing systems and other key functions in the business should be identified. Structure is one of the […]

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Three Common Reasons Your Small Business is Cash Poor

Three Common Reasons Your Small Business is Cash Poor

May 15, 20160 Comments

I’ve learned a lot about cash flow over the years and today’s article should shed some light on why the cash may not be coming in as quickly as you would like. Reason Number One:  You have great solutions that people need but they’re not what people want.   The key ingredient for building and […]

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