To influence the perception of what people think about your business, you should know your touchpoints and implement your engagement strategy based on those touchpoints.
Have you thought about your customers’ journey? Externally, they experience your market positioning strategy; internally, they experience your culture.
Special note: once you gain a customer, the internal culture experience is crucial to keeping customers for life!
You can have the best sales page or the best presentation; you may have wonderful prospects who are knocking on your door, but then something happens… all that momentum and excitement is gone because now you have to service those wonderful prospects who became clients. Not only do you have to back up the economic potential with good quality solutions (value and price), but you also have to convey consistency in your brand and image.
Managing the culture perception through your customers’ journey within your business will ensure the external reflects the internal.
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