Marketing and Market Planning

Developing a Simple Marketing Toolbox an Efficio CourseEverywhere you turn, there’s another marketing guru, marketing expert, or marketing firm providing the latest and greatest way to market your small business.  It is overwhelming!

Marketing is not about tactics, tricks, or the latest social media trend.  It’s about a consistent method of putting your company, your brand, your image, and your business model in the hearts and minds of a BUYING target market.

As a small business owner, Marketing should be approached strategically.  How you present your business (not your products or services) with words, images, and technology will determine how quickly you can capture and convince your audience to buy from you.

Our main goal in this course is to provide a simple market planning process that can easily be implemented and eventually upgraded or expanded as your target grows and expands.

Course Objectives

Upon successful completion of this course, students will be able to:

  •     Define Marketing, Market Planning, and Market Strategy
  •     Create a Marketing Program Targeted to the Right Audience
  •     Utilize the Latest Online Marketing Tools and Applications
  •     Incorporate Marketing into Your Business Strategically

Course Content

Section 1: The Marketing Definition and Applications
Section 2: How to Develop a Simple Marketing Toolbox
Section 3: Organizing Your Marketing Cash-Engine

Skill Sets Covered: (those in bold)

Effició’s Nine Skill Sets of Entrepreneurial Visionaries (NSSEV)

  1. Adaptive Skills
  2. Artistic Skills
  3. Communication Skills
  4. Innovation Skills
  5. Leadership Skills
  6. Managerial Skills
  7. Social Skills
  8. Technology Skills
  9. Visionary Skills


Level: Blueprint
EEUs: .3
EDUs: 1.5
Next Course Date: September 27, 2022
Time: 10:30 AM-12:30 PM EST.
Format: Online Classroom (Zoom)
Materials: Digital Text and Workbook
*MP4 Video: Streaming and Download
Non-Student:  $150
Registered Students: $0 (Become a student of entrepreneurship)

Prerequisites: None

Registration Details:

  • Your investment includes materials, credentialing, and live training.
  • *Registered Students of Entrepreneurship get 24/7 access to the course downloads.
  • You may transfer your course payment to another course if the course is canceled.
  • Refunds are not available for this course; investment can be used for another course with 48 hours’ notice.
  • If you’re not satisfied with your course you may contact student services to discuss.

If you have any questions about this course or need to talk to an education team member, call our office at 866-934-2673 or email

*Recordings are created using third-party software; therefore we do not offer refunds due to recording challenges or problems. It is encouraged that you attend the live class to get the full benefit of our education.

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