We have to start with the basic foundation of who you are as an entrepreneur, beyond your credentials and associations. Effició Radio, Episode 20 with Sherese Duncan

Over the last decade, I’ve observed a consistent gap between the business and its owners (we put business first because it’s running its owners ragged) they haven’t worked on their identity!  There’s been a lot of work in and on the business but not enough work on defining the identity of the person who owns the business.

It’s important to get to the CORE of YOU along with getting to the CORE of your business. Let’s talk through this one step at a time:

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