Marketing Research: Quick Facts

October 23, 20170 Comments

Here are some quick facts about research to help you take your marketing efforts to a new level:

  • Market research is the collection and analysis of information about consumers, competitors, industries and the marketability and viability of your business.


  • Research on a consistent basis.  Focus on the topic you are researching without wavering.  If you find information not related to your research focus at hand, file it in the proper place and get back to it when you are researching that particular subject.


  • Formal market research is necessary to keep your business vital and growing.


  • Why bother with market research? Trying to grow a small business without adequate research is a sure-fire way to increase the percentages of businesses that fail.


  • Market research allows small business owners to make better business decisions targeted to the CORE of any business—their target market.


  • Market research must be an integral, ongoing part of your overall business operations.


Start your market research at the LIBRARY!  (they have great online resources)

Your Transmogrifyer,

Sherese Duncan

© Effició, Inc.

Step by Step: Want the entire road map to business success, laid out in an easy-to understand format? Then learn more about our Entrepreneurship Education.


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