It is important to remember that the CORE of marketing is your target market – the people. If you’re concentrating your efforts on your product or service only, you are going to completely miss the mark. The term target market is used because that specific market is the “bull’s eye” at which you aim all […]
It is important to understand when to add individuals to your business model. Adding a new team member should be an easy transition – that is where the organization comes in. Clearly defined processes such as workflow, workspace, filing systems, and other key functions in the business should be identified. Structure is one of the […]
I’ve shared this story with many and it never gets old. It was fall 2005… A couple of months ago I woke up and was unable to see! My vision was blurry, even with my glasses on. I thought I was dying. So many things went through my head – diabetes, glaucoma, or who knows […]
Here’s how I first discovered I was addicted to my business… In my third year of business during the Fall, it was 3am in the morning and I suddenly woke up. I sat up straight and said, “OMG, I forgot to send out an email to the training coordinator for a presentation I’m presenting next […]
Mobilize Your Skills Red Diamond is your first taste of “Effició style” everything! You’ll access red diamond nuggets of information that will rev up your “red diamond status.” RD Episode 22: As CEO’s we are the leader, the head of the pack and sometimes developing our skills is the last thing on our list. This is a […]
Mobilize Your Career Red Diamond is your first taste of “Effició style” everything! You’ll access red diamond nuggets of information that will rev up your “red diamond status.” RD Episode 21: Trust must be a CORE goal of any entrepreneur; you gain authentic trust with your identity. Your entrepreneurial career may not be in line with […]
Personify and Mobilize Red Diamond is your first taste of “Effició style” everything! You’ll access red diamond nuggets of information that will rev up your “red diamond status.” RD Episode 20: It’s much easier for customers to connect with a personality (the way in which you portray or “live in” your identity) than a handful of […]
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