Articles

  • What makes the difference? Employee social media brand engagement
    SY Duncan, R Chohan, JJ Ferreira
    Journal of Business & Industrial Marketing, https://www.emerald.com/insight/content/doi/10.1108/JBIM-09-2018-0279/full/html
  • A bibliometric analysis of the Journal of Public Affairs
    VJ Morkunas, S Moore, SY Duncan
    Journal of public affairs 19 (1), e1833, https://onlinelibrary.wiley.com/doi/abs/10.1002/pa.1833

Case Studies

  • Red & Yellow: the business of education
    J Robertson, C Ferreira, S Duncan, A Nath
    https://www.emerald.com/insight/content/doi/10.1108/EEMCS-01-2019-0010/full/html

Conference Proceedings

  • Emergence of Social Power in Business to Business Relationships: An Abstract
    SY Duncan
    Academy of Marketing Science World Marketing Congress, 367-368, https://link.springer.com/chapter/10.1007/978-3-030-42545-6_116
  • Social Power and Entrepreneurial Action: An Abstract
    SY Duncan
    Academy of Marketing Science World Marketing Congress, 283-284, https://link.springer.com/chapter/10.1007/978-3-030-42545-6_86
  • What Makes the Difference? Employee Social Media Brand Engagement: An Abstract
    SY Duncan, C Pitt, SL Ferguson, P Grant
    Academy of Marketing Science Annual Conference, 531-532, https://link.springer.com/chapter/10.1007/978-3-030-39165-2_219
  • The Theory of Social Power at the Marketing and Entrepreneurship Interface
    SY Duncan, R Chohan, VJ Morkunas
    Proceedings of the 2019 Conference of the Society for Marketing Advances, https://www.societyformarketingadvances.org/resources/Documents/Conference/2019%20Conference/2019_SMA_Proceedings_v5.pdf
  • Effectiveness of Business-to-Business #FoodWaste Messaging
    SY Duncan, VJ Morkunas, C Ferreira
    Proceedings of the ANZMAC 2019 Conference, Winds of Change, 1241-1244
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