CEO Journal

I’ve been an entrepreneur for over two decades! Giving advice, analyzing issues and solving problems for others always came naturally to me, always defying the odds, elevating platforms and claiming the unexpected, I’m not your average thinker. Instead, I’ve always embraced focused energy and mental power to take myself, and others, to the next level. As the CEO of Effició, Inc., my passion for Executive Entrepreneurs is to have discussions, dialogue and commentary about the “mean” streets of business.

However…there’s so much more to discuss.

Years ago I began a major transmogrification. Entrepreneurship can be daunting and wonderful at the same time, we give all our attention to the business not realizing that entrepreneurship can also impact our minds, our actions and our lifestyles in ways we never expected just to name a few. For me, I had to learn how to manage a healthy addiction to my business (yes, small business addiction is a reality). However, everything I’ve done (and will continue to do) was on purpose mind you. It was all part of my plan to move not only my company but also my entrepreneurial career to (my defined) next level.

To my delight…it worked! And, in the process, I also moved my TOTAL PERSON to a transmogrifying level! And that’s what my CEO Journal is all about.

Sharing what I know to be true about living the entrepreneur’s life with style…transmogrified!

Why now? And Why Personhood?

I know, I could have done this years ago. Actually I did, I tried to have a blog journal at least five times but I could never get into it. I was too focused on other things; I actually write most of the articles on the Efficio blog. But then, something happened that allowed me to fully transmogrify. Don’t worry, I’ll share the juicy details as we continue to get to know each other.

To start, here are a few tips to begin your very own transmogrification:

borasjwater1. Go to Bora Bora and Go Topless! Yes, I said topless! It means be free, take chances, open yourself up completely. It’s the most liberating thing you could experience. It’s about experiencing life to the fullest.

2. Take the time to get out of your world and into another. It can really boost your entrepreneurial spirit but most of all your fun factor!

3. Take stock of your image, outwardly and inwardly. Once you’ve taken stock, you can begin to define the real you and start reflecting that in everything you do.

4. Really define what you want to do with your entrepreneurial career. You have embarked on a career and you have to nurture and take care of your career.

5. Own Up! You have to own up to the reality as it is today, right now. As entrepreneurs, we tend to focus on the future a little too much. Face everything today. Mediocrity and Not Being Ready are things that are no longer acceptable by me and most importantly, it should not be acceptable by you!

6. Get WELL not just healthy! What are you doing to focus on wellness? I’ve always been an active person but I have to make it part of my business day to include wellness activities that energize my body and my brain. If not, I couldn’t keep up with all the demands of my career. Focus on total wellness.

I look forward to inspiring and motivating you to live your entrepreneurial life with style…TRANSMOGRIFIED!


Access the latest “living the entrepreneur’s lifestyle” CEO Journal Entries!

Sherese Duncan CEO of EfficioWe help entrepreneurs with the full development of their entrepreneurial careers whether they’re start up, growing, or 20 years into the game.  Effició’s vision has been realized and we offer complete full service organic solutions for entrepreneurs around the world.

If you’re ready to begin TOTAL entrepreneurial career development, then follow my 60-Day Ramp Up below:

  1. Become a Community Subscriber
  2. Spend 30 days engaging with me and my team through Red Diamond podcasts.
  3. Schedule your Entrepreneur Business Introduction within 60 days of completing step 1 to access our advanced training.


If you want to speak with me live and get your most pressing business questions answered, join me for Monthly Chats; they are exclusive subscriber benefits! Or follow step number 2 above to schedule your an introduction.

My team and I looking forward to helping you build your TOTAL entrepreneurial career organically!


Sherese Duncan, your Transmogrifyer

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