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My Top Five List for Owning a Small Business

My Top Five List for Owning a Small Business

August 6, 20190 Comments

Just thinking about everything you didn’t accomplish and everything you need to accomplish can really put you in a funk.  To help, I always keep this list handy and I wanted to share it with you. There are dozens of reasons why most people should own a business but these are my top five; if […]

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Speak Your Customers’ Language: Economics, Knowledge, & Support

Speak Your Customers’ Language: Economics, Knowledge, & Support

June 28, 20190 Comments

“Customers don’t buy products they buy an experience (benefits included).” To keep your customers coming back for more, you have to learn the language of your target market.  Always begin with the tried and true, “What’s in it for me?” Next, add the economics, knowledge, and support to keep them happy and satisfied: 1. Economic […]

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Invest in People with Substance

Invest in People with Substance

May 5, 20190 Comments

As the CEO or Founder, investing in real people who show real value should focus on people with substance. Those who have credible influence as a result of intelligence and can pass on those credentials to you.  They are equipped to open otherwise unapproachable doors rather than just providing you with a referral. The investment […]

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Hiring a Technology Consultant Has Benefits

Hiring a Technology Consultant Has Benefits

April 22, 20190 Comments

In today’s society, we are more connected than ever. We have all kinds of technological devices – Smartphones, Tablets, Laptops, Desktops, All-in One’s, etc.  Along with all these devices comes a lot of confusion on what is best. The challenge is, as a small business owner, how do you know what to purchase; especially when […]

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Red Diamond Podcast (Prep Series) Decide to Become Extraordinary

Red Diamond Podcast (Prep Series) Decide to Become Extraordinary

February 20, 20190 Comments

Decide to Become Extraordinary Red Diamond is your first taste of “Effició style” everything! You’ll access red diamond nuggets of information that will rev up your “red diamond status.” RD Episode 02: Decide to create an extraordinary entrepreneurial career portfolio. One that is beyond what is ordinary or usual; it is highly exceptional and remarkable. This […]

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