Tag: selling

Are You Hyping Your Fluff or Selling Your Stuff?

Are You Hyping Your Fluff or Selling Your Stuff?

July 20, 20170 Comments

TRANSMOGRIFICATION NOTE #7: My new business motto – Do not believe the hype!  Why?  Here is the story… Years ago I read a fantastic book about business and had an opportunity to hear the author speak a couple of months after finishing the book.  I was so excited and could not wait to talk to […]

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Get Clients First Then Write Your Plan

Get Clients First Then Write Your Plan

December 15, 20150 Comments

If you think the first thing you need to do to start a business is write a business plan, you’re wrong.  Writing a business plan right off the bat involves long hours of detailing your business strategies and sales forecasting even though you’re not sure what you’re doing, and trying to justify a need for […]

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How to Generate Cash Quickly

How to Generate Cash Quickly

July 7, 20150 Comments

Let’s just jump right into it! 1. Start your ‘stay in touch’ campaign. If you have built a list of contacts, take the time to organize that list into categories; one for prospects, one for business colleagues and one for potential alliance partners. Let’s start with prospects. Create a schedule to call at least five […]

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Ask Effició:  How do I learn more about consumer behavior?

Ask Effició: How do I learn more about consumer behavior?

March 10, 20150 Comments

Question:  “You keep talking about consumer behavior as an additional step for target marketing.  Can you explain what this means?  I’m aware of the definition but not sure how to “think” in this way.” **Have a business question?  Submit your question. Sherese Answer:  Let’s go through my favorite scenario with you so you’re clear on […]

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