It can be challenging to focus on today as the CEO. We tend to focus mostly on the tasks at hand without realizing our energy is somewhere else, our mind is on autopilot, and our focus is too tactical. As the CEO, tactical work is necessary, however, delegation, collaboration, and letting go are more important to business operational strategy.

In this installment of my Invest In series, I share a few ways to begin this process – you can use my list as a starting point to create your own “letting go” list.

To begin…

1. Go to Bora Bora and Go Topless! Yes, I said topless! It means to be free, take chances, open yourself up completely. It’s the most liberating thing you could experience. It’s about experiencing life to the fullest.

2. Take the time to get out of your world and into another. It can really boost your entrepreneurial spirit but most of all your fun factor!

3. Take stock of your image, outwardly, and inwardly. Once you’ve taken stock, you can begin to define the real you and start reflecting that in everything you do.

4. Really define what you want to do with your entrepreneurial career. You have embarked on a career and you have to nurture and take care of your career.

5. Own Up! You have to own up to the reality as it is today, right now. As entrepreneurs, we tend to focus on the future a little too much. Face everything today. Mediocrity and Not Being Ready are things that are no longer acceptable by me and most importantly, they should not be acceptable to you!

6. Get WELL not just healthy! What are you doing to focus on wellness? I’ve always been an active person but I have to make it part of my business day to include wellness activities that energize my body and my brain. If not, I couldn’t keep up with all the demands of my career. Focus on total wellness.

Next, delegate…

As your business grows you’ll realize that you can’t do everything all by yourself. Delegating for the executive involves identifying high impact tasks that can be delegated to a team member or an outside resource without incurring large costs. Administrative tasks, marketing tasks, and accounting tasks come to mind as places to start.

Delegating can mean many things, but to the executive it means saving money and spending more time doing what they love best.


Embrace the opportunity to let go and strategically align your business and career.

© Effició, Inc.


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